Petzl is a very popular climbing company which sells basically the full range of gear out there, for sport, trad, and ice climbing, and caving as well. It was created in the seventies by a caver named Fernand Petzl, and is now one of the leading climbing gear companies in the world. The logo is very simple, which is not necessarily a bad thing, but I think it could be changed, not dramatically, to retain the simplicity of the logo while adding something a little more recognizable to the climbing world. The key would be to retain the logo's easy recognition and not complicate it too much. Climbing gear is, in general relatively small and there are restrictions as to the size and amount of detail that one can incorporate into these logos when having to put them on such products as a headlamp or grigri. I would like to change the logo by adding some sort of clue as to the nature of the company- climbing and climbing gear.
No comments:
Post a Comment