Petzl

Petzl is a very popular climbing company which sells basically the full range of gear out there, for sport, trad, and ice climbing, and caving as well. It was created in the seventies by a caver named Fernand Petzl, and is now one of the leading climbing gear companies in the world. The logo is very simple, which is not necessarily a bad thing, but I think it could be changed, not dramatically, to retain the simplicity of the logo while adding something a little more recognizable to the climbing world. The key would be to retain the logo's easy recognition and not complicate it too much. Climbing gear is, in general relatively small and there are restrictions as to the size and amount of detail that one can incorporate into these logos when having to put them on such products as a headlamp or grigri. I would like to change the logo by adding some sort of clue as to the nature of the company- climbing and climbing gear. 

Lucida Grande

Lucida Grande is a humanist sans-serif typeface. Humanist fonts are those which allude to human handwriting in the construction of the letters. The sans-serif design can be classified into four major groups, one of which is the humanist group. The typefaces belonging to the humanist group tend to be the most calligraphic, and are typically more legible than other sans-serif fonts. Lucida Grande is a member of the Lucida family of typefaces designed by Charles Bigelow and Kris Holmes. It looks very similar to the typeface Lucida Sans and Lucida Sans Unicode, in fact these fonts are almost indistinguishable. The two settings for this typeface are regular and bold, and there is no italicized version of Lucida Grande. Many websites and blogs use Lucida Grande as the default typeface for body text, most likely because it is easy to look at and read, and it one of the more simple fonts resembling human handwriting. On of the most popular sites which use this as a default setting is Facebook. 

Pentool exercise

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